The tower is strategically designed to accentuate the view of Business Bay Creek on the South side and the Burj Dubai super-high rise tower on the North. An extensive podium design, with specialty design retail spaces featuring luxury designer brands, will serve as the first point of approach. Covering an area of 4 million square feet, the new initiative will feature facilities such as office and residential towers set in landscaped gardens interspersed with a network for roads, pathways and fascinating canals. The ambience will be designed to add to the magnificence of the project and provide a highly conducive environment and infrastructure for businesses from around the world that wish to establish their local, regional and international headquarters at Business Bay.

Business Bay - a city within a city.

Business Bay features facilities such as tower for offices and accommodation, landscaped layout, fascinating canals and a network of roads for easy access and exit.

A freezone business, commercial and residential district, Business Bay will cover an area of 64 million square feet (5.95 million square meters).

Located next to Downtown Dubai (Burj Khalifa) between interchange 2 and 3 of Sheikh Zayed Road, Business Bay will extend along a new creek from the edge of Dubai Creek(Ras Al Khor), all the way to Dubais coast.