The DUBAI ARCH has been designed to embody the environment while creating a new landmark, and instilling pride in its residents with accordance to their place in the community. Clad in Granite, the towers podium creates a rich presentation providing interest to passing sailors through a series of top heights and cornice lines. The breathtaking entrance of DUBAI ARCH adds grandeur of the super scaled forty story structure. From the entrance, a hall leads up to the building elevators, creating a human scaled backdrop. The tower has been articulated not only to create a variety of views but to establish a series of inter-related lively elements.