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Emaar Properties said on Monday that it is to launch sales at its latest Downtown Dubai project, the Burj Vista.
Located on Mohammed Bin Rashid Boulevard, Burj Vista features two identically designed towers, one 20 storeys high and the other at 65 storeys, with 120 and 520 luxury apartments, respectively.
Emaar said customers can register online for 1, 2, and 3-bedroom apartments in Burj Vista from 10am on Wednesday at www.emaar.com.
The sales event will start at 9am on Saturday on a first-registered, first-served basis at the Emaar Sales Centre in Emaar Square, Downtown Dubai, a statement said.
Inspired and designed to offer a theatrical experience of Burj Khalifa, the world's tallest building, Burj Vista offers luxury residences with lavish terraces that open to uninterrupted, front-seat views of the city's skyline, The Dubai Fountain and the wider Downtown Dubai neighbourhood.
Ahmad Al Matrooshi, managing director, Emaar Properties, said: "Burj Vista is an architectural tribute to the iconic Burj Khalifa. It brings the unmatched combination of a spectacular location, elegant architecture, panoramic views and a more sustainable way of living with the unique design promoting energy use efficiency.
"Burj Vista will be an ideal first or second home for the discerning, who cherish a modern lifestyle in Dubai's most vibrant community."
He added: "With Burj Vista, we are further strengthening our portfolio of new developments in Dubai. The projects we launched earlier this year recorded overwhelming investor response, regionally and from international markets.
"The robust growth of Dubai as a business and tourism hub, and Downtown Dubai's status as the heart of the city's cosmopolitan lifestyle make Burj Vista an attractive investment proposition."
The Burj Vista towers will be directly linked to the newly opened pedestrian link that connects the Dubai Metro station with Downtown Dubai.
The boulevard level of the towers will feature several high-end retail outlets and restaurants.
Other amenities include a gymnasium, children's play areas, multimedia hall, business centre, play room, lounge areas, swimming pool and kid's pool, badminton and half a basketball court, reading areas and landscaped areas.
Recently, Emaar launched Mira townhouses in Reem, and The Address The BLVD, The Address Residence Fountain Views and The Address Residence Sky View in Downtown Dubai. All the project launches recorded overwhelming response.